An excerpt from the magazine Fast Company:
Creativity depends on a number of things: experience, including knowledge and technical skills; talent; an ability to think in new ways; and the capacity to push through uncreative dry spells. Intrinsic motivation -- people who are turned on by their work often work creatively -- is especially critical.
Notice the last sentence about intrinsic motivation. It seems to me there’s a powerful force that comes from creative efforts that are linked to a strong internal belief system. For example, it would be very hard for me to generate creative ideas about how to rob a bank. It’s obviously wrong and I wouldn’t have much use for the ideas anyway. But if I happened to believe in creative arts education for Jr. High students and someone asked me to develop a photography class for them, the ideas would flow freely.
I know there are times where we just create for ourselves – just for the love of creating. But when there’s more at stake like your job or a community project, do your best to make sure your efforts are aligned with who you are and what you believe. This is huge when you come up against the inevitable road blocks and difficulties. Sometimes your belief in the cause or project is the only thing that breaks through to the other side.
We were at the beach last week and it was fun to shoot another photographer that happened to be out at the same time.